Startup School: Reach more users with Google Display Network

Startup School is a set of practical hands-on trainings to advance founders and their teams by providing them with tools and skills growing startups need. The highly interactive sessions cover a range of topics varying from digital marketing, product specific knowledge to business strategy. They are delivered live to a small group of startup founders and employees by professional trainers, Google experts, and industry specialists. 

Find out more about all the courses at: campus.co/startupschool.

Overview

This session will look at the Google Display Network and help you to unlock all of the opportunities it presents to reach users as they browse their favourite websites, videos and mobile apps.

This session is all about getting to know the Google Display Network, the size and the opportunity it presents for display advertising through Google Ads. We will explore what makes up the Google Display Network and the targeting features and ad formats you can use to reach your campaign objectives.

Course agenda

1. What is the Google Display Network?
   1. The Google Network
   2. The Google Display Network
   3. What is Google AdSense?
2. Planning your first campaign
   1. Targeting features
   2. Ad formats
   3. Campaign objectives
3. Important metrics
   1. The most important metrics for Google Display campaigns

Who should attend

Anybody who wants to understand how to get started in creating display ads and use the reach of the Google Display Network to amplify a brand.

What you’ll gain

The knowledge to plan and create Google friendly content that will help you to reach the customers you want to connect with.

This course is a part 4 out of 4 on Google Ads. Discover more at campus.co/startupschool/trainings